Your dream audience is listening.
Now it's time to shine with visual storytelling that captivates their heart and soul. Tell me about your projectYou’re not in this brand adventure alone…
You’re a goal-getting creative visionary with a fire in your belly for the things that really light you up, like authentic adventures, passion projects, heartfelt evolution, and creating a life you love.
There’s no doubt about it: You’re on your way up.
… Except you’re wasting your hard-earned time, energy and effort worrying that your boring visuals are holding your vision down.
And you’re eyeing up frustrating dream-blocking dilemmas like,
- A brand identity that lacks creativity, originality and authenticity.
- Visuals that mega #fail at portraying the powerful vision you have for your business.
- Inconsistent logo & branding that confuses your customers (and convinces them to click away and connect with your competitors instead).
- Struggling to grow your business because it feels impossible for your brand to be seen, heard and appreciated in the first place.
But working out how to elevate your brand’s essence and presence by yourself can often feel like wandering through the woods. Alone. At night. In a world where wild things are real (and fiercely competing for your dream audience 😉).
Take a deep breath – it’s going to be okay. I’m here to help.
Hi there.
I’m Ruth — designer, illustrator, and mum to a lively crew — and I’m the creative heart behind Rumu Creative.
Think of me as your guide through the Great Branding Unknown. I’m here to help you uncover what makes your brand you, and bring it to life with soulful design, imaginative illustration, and nature-inspired visuals that feel true to your story.
Whether you’re done with the DIY hustle, ready to outgrow your old branding, or starting from scratch, I’ll help you step confidently into your next chapter — with visuals that actually reflect your brand potential.
Your creative adventures
I’m here to help you with
Authentic visual branding
Imaginative illustrations
Nature inspired surface pattern designs
Curious? buuuttt…
need more info?
Here’s a sneak peek of what you’ll get in my branding packages.
I believe in delivering the full branding experience — completely tailored to you.
Rather than offering one-size-fits-all packages, I quote based on what you need. Whether that’s a full brand identity, a custom illustration suite, or something in between, I’ll put together a proposal that makes sense for your project, your goals, and your stage of business.
Depending on what we create together, your branding experience might include:
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A brand questionnaire + 1:1 discovery chat
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Mood board and concept development
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Logo design with submark and up to 2 rounds of refinement
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A video walkthrough of your concept to explain the thinking behind it
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A style guide or brand guidelines
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Custom illustrations and patterns to compliment your brand
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Website banners or branded graphics
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Handpicked stock imagery (licensing not included)
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Collateral designs — think business cards, social templates, or whatever you need most
Prices for the above typically start from $1980, depending on your needs.
Every project is different, so I’ll tailor a quote based on what will truly support your brand and where you’re at.
Patterns + Illustrations
Intrigued? Need something unique to bring your brand to life?
Whether it’s custom icons, illustrated portraits, or seamless patterns, I create artwork that’s made to match your brand — not a generic stock library.
Custom illustrations and patterns are priced based on the scope, complexity, and whether you need exclusive licensing. If the guide below fits your ballpark budget, get in touch and I’ll send you a tailored quote.
Starting Price Guide:
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Brand icons / basic illustrations — from $120
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Digital portraits / character illustrations
• Basic — from $200
• Complex — from $320 -
Pattern design
• Simple — from $320
• Complex — from $600
• Highly detailed / hero pattern — from $980
Five reasons you’ll love working with Rumu Creative
#1
♥ Gift your brand image with modern, earthy and warm visuals that speak directly to the souls of your dream audience.
#2
♥ Showcase (and show off!) visuals that feel authentic, aligned and unique to your brand, vision and personality.
#3
♥ Stand out and get your brand seen, heard and appreciated with imaginative illustrations that make your business feel unforgettable.
#4
♥ Feel like the unstoppable, one-of-a-kind creative powerhouse you are with a visual presence that finally matches your essence.
#5
♥ Experience a personalised brand design process designed to be inspiring, empowering and utterly stress-free.
Our creative journey
Gain insight into the branding journey at Rumu Creative. Custom work follows a similar process.
STAGE ONE: DISCOVER
Let’s set a strong foundation for our creative adventure together.
- Reach out for a quote [HERE], tell me about your project and what you are looking for.
- You like what you see? Get in touch with me to book in your project [HERE].
- We connect (either virtually via email or during a complimentary Zoom consultation).
- You give me the thumbs up, and I send over your welcome kit (with your invoice, creative contract and my terms and conditions).
- Next, you complete my design brief (which is a chance for you to dig deep and define a clear direction for your project).
- I’ll follow up your completed design brief with a check in so you can ask any questions before we adventure onto the next stage.
STAGE TWO: DEFINE
Head down, research mode up (and on!)
- Using the information you so cleverly collected in stage one, I research your industry and competitors before exploring colour palettes, typography, imagery and visual elements for your brand.
- I then create a mood board that captures the proposed tone, mood and feel of your project.
- You do a little happy dance and submit your feedback to me.
- I then create our final mood board, and we give each other a virtual high-five (because we are now confidently moving forward in a direction best aligned with your vision).
STAGE THREE: DESIGN
The creative magic begins.
- I boil a pot of peppermint tea and unleash my creativity, imagination and talent to create your brand concept/visual concept.
- You receive your concept proposal (and hopefully swoon a little) before sending it back with your open, honest and constructive feedback.
- I refine your final design, you kiss your fingertips, and then sign off on your concept.
STAGE FOUR: DELIVER
Where you sail into the sunset with your dream design.
- I deliver your designs – signed, sealed and ready for you to share with the world!
- You receive your Brand Kit; including your style guide, logo files and any additional collateral, all collected in a convenient online folder.
- We celebrate! 🎉
Excited about what's possible?
— Me too. Let’s connect and talk about your next big idea!
tales told by daring creative dreamers
Ruth is an absolute master at her craft (and a damn good human that makes the whole experience stress-free and magical AF).
Balancing creative illustrative skills with captivating designs that transport you into a totally new world, Ruth is a MUST-HAVE for any business that cares about connecting with their audiences.
I really enjoyed Ruth’s smooth and thorough discovery process, it helped me see my brand vision come to life, and consider all aspects specifically. Ruth’s professionalism is outstanding! But I also love how she made the process feel personal, as she put herself into my big vision and created something amazing.
I received my proposal documents, and Ruth was spot on with each element. So much so that I didn’t want to change a thing! I absolutely love everything she’s done and couldn’t be happier with the design aspects she provided me with.
I highly recommend Ruth, to anyone with a creative business.
Take a peek at past projects
The journey might not be about the destination, but there’s no doubt these adventures ended with a happily ever after
Curl up, get comfy and let me transport you into my introvert-friendly world of designer escapades
Frequently Asked Musings
What are your work hours?
I’m happily sipping tea behind my laptop Monday to Thursday from 9am to 3pm. Please keep in mind that I’m a creative though, and my email time is lovingly limited to once a day as I focus on bringing my imaginative creations to life.
How can I tell if you're my design sidekick?
I’m not everyone’s cup of tea. And that’s okay. Every designer is different – and I believe you deserve to find the right one for you.
Which is why I’m totally transparent about what sort of humans connect with my visuals and experience.
You’ll likely love my style if:
- You want a designer that invests all their love, care and passion in your brand. Your success is my success – seriously! Nothing warms my heart like seeing my clients reach their goals and fall for the designs.
- You’re clear on your business, customer and offering. A strong brand identity is an investment, and if you’re still figuring out your business, I might not be the right match for you. If you are in the early stages of your business, you are always welcome to reach out to me and I will tell you whether you’re ready for the brand identity experience.
- You’re an adventurous entrepreneur or business owner with vision and big ideas.
- You want your designer to be eagerly energetic, crazily creative, super strategic and honest to a fault.
Where are you based?
Hervey Bay, Queensland, Australia.
Serving clients worldwide.
When can I expect to hear from you?
Within 48 hours (on school holidays the kids command more snacks and attention, which may mean slight delays in response times)
Do you have a price list?
I don’t have a fixed price list — every project is unique. I’m happy to share a ballpark price to give you an idea, and if it feels like the right fit, I can then put together a custom quote tailored to your needs. Just reach out at ruth@rumucreative.com and we’ll go from there.
What is your design process?
Decided to book in with me? Yay! Here’s what will happen next:
- I’ll shoot over your welcome kit, invoice (for 50% deposit), brand questionnaire and project timeline.
- Once you’ve sent back all our pre-adventure material, I’ll schedule in our discovery call.
- Now it’s time to get creative! I’ll start exploring your brand and get to know your busines better before creating your draft design concepts.
- You’ll supply your feedback, I’ll make any necessary revisions, and then I’ll move onto the next design element(s) of your package. You’ll have ample time and opportunity at every stage to give me feedback.
- Once your designs are refined and approved, I’ll send over your remaining invoice.
- Finally, you’ll receive a digital delivery with your final design files (in the formats you need to execute and launch them smoothly).
What is your payment process?
To secure your project in my calendar, I request a 50% deposit. The final 50% is due once your project is completed (before you receive your final design files).
Please note: For smaller projects or jobs with a fast turnaround time, full payment may be required up-front.
What are your terms & conditions?
You can see my terms and conditions for designs services HERE.
Okay, let's go! How do I get started?
Woo hoo – let’s do this. You can get the ball rollin’ by contacting me here or emailing me at hello@rumucreative.com. I’ll get back to you within a few days.
After making sure we’re a great fit, I’ll confirm timelines and send over your contract and deposit.
Once your deposit has been made, I’ll reserve your spot in my schedule and count down until our project commences.
Heads up: I’m a one-woman show and tend to book out (at absolute minimum) a few weeks in advance. (But I’m worth waiting for, promise).
I’ll always be upfront with timelines and try to include buffer time to ensure we can both make deadlines. If you’re needing a particularly tight turnaround, I’ll do what I can to make it happen, but rush fees may apply.